Best Practices for Manufacturing Website Design: Attract and Convert Visitors
Manish Kumawat
Last Updated on: 08 January 2025
Let’s begin with a common question: Why do You Need a Website for Your Manufacturing Business? The answer is simple: to showcase the manufacturing products, promote the brand, and ultimately attract many clients. But remember: just attracting clients is not enough; you need to convert those visitors into long-term customers.
Just look around, some businesses are seeking ways to attract new visitors to the website and some businesses are seeking ways to convert visitors to loyal customers. If you are a manufacturer who belongs to any of the above groups, don't worry! Do you know? 3.68% is the average website conversion rate worldwide ( source ). That means, on average, businesses get 4 customers when 100 people visit their website.
Studies say that the conversion process starts with the first impression when a client visits your website. Your manufacturing website’s design has a major role in the conversion process. So if you want to attract and convert your website visitors, you need to consider many things related to the design of your manufacturing website.
There are proven tips and tricks to attract and convert visitors to your manufacturing website. Are you excited to know those tips and tricks? Here we uncover those hidden secrets for you.
How do we discuss it authentically?
Believe! we have the best solutions for your concerns related to attracting and converting visitors to your manufacturing website. As a leading manufacturing website design agency with 6+ years of experience, Fulminous Software can share tips to make your manufacturing website more profitable. When we have a bunch of experienced UI/UX designers who have assisted several manufacturing businesses in crafting fruitful; websites, we can speak about it more authentically.
First of All, Know Who Your Website Audience Is
The audience of your manufacturing website completely depends on the category of your business and with whom you do business. The content and features of your manufacturing website vary according to your audience. Just think what will be the different points of view and what they will look like when a multinational company visits your website and a common man visits your website.
For a manufacturing business, your audience might include:
- B2B Buyers: Large companies or distributors looking to place bulk orders or establish long-term partnerships.
- Small and Medium Enterprises (SMEs): Smaller companies that need specialized products or custom solutions.
- Suppliers and Vendors: Companies that provide the raw materials or components for your manufacturing processes.
- Investors: Potential stakeholders interested in your company’s success and growth.
- Prospective Employees: Individuals looking to join your team and contribute to your company’s success.
For instance, if you are targeting other businesses, your website should highlight your company’s manufacturing capabilities, experience, and capacity to fulfill large orders. For smaller businesses, you may want to emphasize custom solutions, competitive pricing, and quick turnaround times.
Once you’ve identified and confirmed your audience, design your website around their needs, behaviors, and expectations. With the clear idea above the audience, you can customize your website design so that you can easily attract and effectively convert. Do not forget to select colors, images, video, text content, themes, and position of buttons as per the type of audience
Make It Simple and Feature-Rich
What will be your feeling when you visit a website in search of something and find a website with complicated and confusing features? You will leave as soon as possible. Isn’t it?
Simplicity is key when designing a website, but it should still be rich in the features your customers need. Your website should allow users to easily find the information they are looking for without overwhelming them with clutter.
- Clean and Organized Layout: A cluttered website can overwhelm visitors and drive them away. Use a simple, organized layout with clear sections for different types of information such as products, services, and company details.
- Easy Navigation: Use a clear menu structure, with logically organized categories like "About Us," "Products," "Services," "Contact Us," and “FAQs.”
- Well-Structured Content: Use headings, subheadings, bullet points, and short paragraphs to make your content easy to scan. Visitors should be able to quickly find the information they need.
While simplicity is important, your website must also include features that enhance the user experience and provide value. Features such as a product catalog, customer login area, and a quote request form are essential for a manufacturing website. Make sure these features are easy to find and use.
Also, see the don'ts for creating a simple and feature-rich manufacturing website:
- Don’t make navigation too complicated: Keep the menu simple so visitors can easily find what they need.
- Don’t forget about mobile users: Make sure your website works well on phones and tablets, not just on computers.
- Don’t use too much text: Keep your writing short and clear. Use small points and headings.
- Don’t slow down your website: Avoid big images or videos that can make your website load slowly. Slow websites can drive people away.
- Don’t add too many features: Don’t overcrowd the website with too many options. Focus on the important ones that people need.
- Don’t use fake-looking stock images: Avoid generic pictures. Use real photos of your products or team to make the website feel genuine.
- Don’t hide important buttons: Make sure buttons like "Contact Us" or "Request a Quote" are easy to see and click.
- Don’t use too many pop-ups: Don’t annoy visitors with pop-up messages. Only use them when really necessary, like for a special offer.
Go for a Mobile-Friendly Manufacturing Website Design
Do you know? More than 60% of website visitors begin searching from mobile devices. ( source ) that’s why your manufacturing business needs a website that can be easily accessible and loads fast on mobile phone as well as in tablets, laptops, and desktops.
A mobile-friendly manufacturing website brings satisfaction to those customers who search for your website through mobile phones. Google also ranks mobile-friendly websites higher. All elements of your website, including images, text, buttons, and forms, should automatically adjust to fit different screen sizes.
Website optimization is also important to make your site faster, better for users, and easier to find on search engines. A fast-loading site keeps visitors happy and on the page longer. When a visitor stays for a long time on your manufacturing website, the conversion is guaranteed.
Speed Optimization: Slow websites make people leave quickly. So make it fast to load.
Image Optimization: Big images can slow down your site. So make it optimized.
Always remember the above-mentioned statistics of website traffic from mobile. Keep n mind that your manufacturing website visitors may come from mobile phones, laptops, desktops, tablets, and so on. So when you invest in manufacturing website design, go for responsive and mobile-friendly designs. Don’t worry about the expenses in the beginning, because there will be a continuous return on investment.
Add High-Quality Visuals and Clear Calls to Action (CTAs)
What will be your reaction when you visit a showroom to buy some product and you see products are full of dust and incomplete descriptions? Would you buy it?
Similarly, first impressions count, especially for your manufacturing website and its landing page. Good visuals and clear branding show professionalism and help build trust. At the same time, you need to display the service or product that you want to sell in an attractive way. These are the basic things that can take your conversion process to success.
When a client visits your manufacturing website, make an impact in their mind, and let them remember your product or services whether they buy it or not. If you succeed in this, you have half a way of converting visitors to customers.
Consistent Branding: Your website should match your brand. Use your company’s logo, colors, and fonts the same way throughout the site to create a professional look.
Quality Images: Use sharp, high-quality pictures to show off your products or services. If possible, hire a photographer to make sure the images are clear and detailed.
Engaging Design: Make your website look nice by balancing text, images, and interactive features. Use space wisely to keep things clean and easy to read.
Have you noticed that salesman gives a encouragement to buy their product by asking several questions, revealing offers, and praising their products? At the same time, they ask us to buy it now or establish a connection by asking for our contact details.
Your website should look great and also help your business. A well-designed site will grab visitors' attention and encourage them to explore more. Your site should guide visitors to take actions like contacting you, asking for a quote, or buying something.
Easy to Find CTAs: Place buttons or links in easy-to-see spots, like the top of the page, after product descriptions, or in the main menu.
Action Words: Use words that encourage action, like “Get a Quote,” “Contact Us Now,” or “Request a Demo.” This helps push visitors to take the next step.
Multiple CTAs: Add CTAs in several places on your site, especially on pages with product details. This makes sure visitors can always take action, no matter where they are on your site.
Clear and well-placed CTAs help make sure visitors don’t leave your site without doing something, which can increase your chances of turning them into customers. All these make a successful conversion and even the half-minded visitors will also turn into a customer.
Must Add Customer Testimonials and Case Studies
Trust is important for turning website visitors into buyers. Customer reviews and success stories can help build trust and show that your business is reliable. But remember that your visitors are also having a critical mind to evaluate. Don't think that they blindly believe the fake testimonials and case studies.
Customer reviews and case studies can help visitors decide to take the next step in buying from you. But add only if you have genuine ones. Otherwise, your visitors may lose trust in your brand. Video testimonials are more authentic in such cases. You can also add customer contact information (if they allow it) to bring more genuine.
Customer Testimonials: Show positive reviews from happy customers. Real feedback from people who have used your products makes your business seem more trustworthy.
Case Studies: Share stories that show how your products helped solve problems for other customers. This helps visitors imagine how your products can work for them too.
Video Testimonials: Video reviews are even more powerful because they feel personal and real. Adding them to your website can help build trust and encourage people to buy.
Let them connect: Provide Multiple Contact Options
Don't think that all visitors will become your customers on the first visit itself. Here comes the need of adding multiple contact details and asking their contact details. This is the basic step to establishing a connection with them and it can be useful in the future.
Your website should make it simple for visitors to get in touch with you. Offering different ways to contact you helps potential customers reach out in the way they like best. Provide at least the 5 following mediums so that they can easily connect with you
- Phone Number
- Email Address
- Live Chat
- Contact Forms
- Social Media Links
Offering multiple ways for visitors to contact you increases the chances of converting them into customers, as it provides flexibility and accessibility. Remember, adding CTA and adding our contact details, are two sides of a coin. You can ensure the conversion with these two features.
The Most Important Tip: Search Engine Optimization (SEO)
What if you have created a feature-rich manufacturer by spending thousands of dollars and it appears 5th-10th page of Google search results? Remember most of the users who search on Google don't go beyond the second page. It means a beautifully designed website won’t be effective if no one can find it.
Here comes the secret tip. Search Engine Optimization (SEO) helps your manufacturing website show up higher in search results, making it easier for people to find your business.
Keyword Research: Find out what words your potential customers are searching for. Use these words in your website’s content, like in headings, descriptions, and product pages.
On-Page SEO: Make each page of your site better by adding the right keywords, using correct HTML tags, and organizing your content well.
Content Marketing: Regularly post helpful content like blog articles, news, and success stories. This helps attract more visitors and improve your search ranking.
Local SEO: If you're aiming at customers in a specific area, use local SEO to make sure your business shows up in local search results.
SEO takes time, but it helps your website reach more people, bringing in more traffic and business opportunities.
Conclusion
In short, there are some proven practices that make a profitable manufacturing website design. These practices are a must for attracting visitors as well as converting visitors into customers. As there are plenty of websites for the manufacturing industry, your website needs to be special to get more users.
Just look at your competitor’s website. You will understand the need for uniqueness on your website. A well-experienced manufacturing website design agency can assist you in getting such a profitable website. Fulminous Software has been assisting manufacturers with various services including manufacturing website design, manufacturing website developemnt, digital transformation, and so on since 2018.
If you want to make a manufacturing website with a high conversion rate or to redesign your manufacturing website for more lead generation, you can contact us today!
FAQs
- Q1: Why is a website important for my manufacturing business?
- A website showcases your products, builds your brand, and attracts customers, helping to increase business and long-term growth.
- Q2: How can I attract more visitors to my manufacturing website?
- Use SEO, engaging content, and clear calls to action to improve visibility and encourage visitors to explore your website.
- Q3: What makes a website mobile-friendly?
- A mobile-friendly website adjusts its layout for easy use on smartphones, ensuring a smooth experience across all devices.
- Q4: Why is simple design important for a manufacturing website?
- Simplicity ensures easy navigation and quick access to information, improving user experience and helping visitors find what they need.
- Q5: What should I include in a manufacturing website’s design?
- Include easy navigation, clear CTAs, quality images, consistent branding, and optimized content to attract and convert visitors effectively.
- Q6: How do I use customer testimonials effectively?
- Display genuine customer feedback and case studies to build trust and demonstrate how your products solve problems for clients.
- Q7: What are calls to action (CTAs)?
- CTAs are buttons or links guiding visitors to take action, such as requesting a quote, contacting you, or making a purchase.
- Q8: Why should my website load quickly?
- Fast-loading websites keep visitors engaged, reducing bounce rates and improving conversion rates, leading to better business results.
- Q9: What are the best ways to offer contact options?
- Provide multiple contact methods like phone, email, live chat, and social media links, ensuring customers can reach you easily.
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I am Manish Kumawat, co-founder of Fulminous Software, a top leading customized software design and development company with a global presence in the USA, Australia, UK, and Europe. Over the last 10+ years, I am designing and developing web applications, e-commerce online stores, and software solutions custom tailored according to business industries needs. Being an experienced entrepreneur and research professional my main vision is to enlighten business owners, and worldwide audiences to provide in-depth IT sector knowledge with latest IT trends to grow businesses online.
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