Manish Kumawat
Last Updated on: 06 December 2024
With the increasing popularity of digital platforms, the way of marketing has also changed. The relevance of hard-copy brochures and print ads is decreasing day by day. The old days when manufacturers relied on TV ads and billboards to reach customers are fading.
Let's take a car company as an example. Back in the day, they'd rely on TV ads and brochures to reach customers. But now they are focusing on creating cool content, running targeted social media campaigns, and making sure their website is amazing.
Today customers can be easily reached and show your products to them through online platforms. That’s why the global market for digital marketing and advertising is expected to grow from its 2024 forecast of $667 billion to $786.2 billion by 2026. ( source ) Budgets for digital marketing have already increased for 63% of companies in recent years. ( source )
Seeing these relevant data how can you ignore the need for digital marketing for your manufacturing business? But before stepping ahead to implement digital marketing, you need a deep awareness of all dimensions of digital marketing strategies.
Here we will discuss important information about helping manufacturers like you tap into the power of digital marketing solutions. We'll dive into strategies like SEO, content marketing, social media, and email marketing.
First, let’s start by understanding what digital marketing is. The word digital+marketing itself describes its meaning. In simple terms, digital marketing means using the internet and online platforms to advertise or promote products or services.
Instead of handing out physical brochures or ads in newspapers, digital marketing happens on the web, through things like websites, social media, search engines, emails, and more. Just think about the expenses of marketing your products through non-digital marketing and traditional marketing methods.
In traditional methods, if you want to market your new product in a different continent, you have to print brochures, send them by mail, or send a person to distribute them. Just calculate printing costs, travel expenses, and other related expenses. Instead of that, you can share many beautiful and attractive digital brochures within a second across the world through digital platforms. This is actually what digital marketing does.
According to data, digital marketing has positively impacted conversion rates for almost 77% of manufacturing marketers. ( source ) Imagine you make a great product, but no one knows about it. It would be hard to sell, right? Taking your products in front of the right people and helping them find you is the main use of digital marketing. It’s like opening a store on the internet where millions of people can visit. For manufacturers, it’s even more important because it helps them:
When you see these much benefits of digital marketing, why not grab it? Let’s dive deeper into some digital marketing strategies that can help manufacturers boost their online presence.
Before starting your journey into any digital marketing campaigns, manufacturers need a website. Today, a website is the first thing people will visit when they want to learn more about your company or products.
Just consider a customer is searching for a product that you are making. If you have a good manufacturing website, Google will show your company website to the customer. They can see your product, price, and company through that. So the chance of people connecting to you is high.
Once your manufacturing website is running smoothly, you’re ready for the next steps in digital marketing. You can approach a top-class manufacturing website design company for this task.
Search engine optimization (SEO) costs businesses around $79 billion annually. (source) Search Engine Optimization is the major tool that takes your digital marketing journey to success. In simple words, SEO implementation will take your website to the top of search results. But you need to consider this an important tool; otherwise, there will be no result even if you create a feature-rich manufacturing website.
When someone types a question or a product name into Google, the search engine uses keywords (the words or phrases people search for) to find relevant websites. The better your website is at matching those keywords, the higher your website will appear in search results.
When your website ranks higher in search results, more people will find it and be interested in what you’re selling. Remember one thing: as the manufacturing industry is highly competitive, you need unique and strong SEO strategies to go ahead of other competitors.
Studies show the average cost of a PPC campaign for small to medium-sized businesses ranges from $100 to $10,000 per month. (source) If you want faster results, Pay-Per-Click (PPC) advertising is a great strategy. PPC is a trending kind of online advertising in which you pay only when someone clicks on your ad. Google advertising is a famous platform for running your manufacturing business PPC advertising.
PPC ads are displayed in front of your targeted audience when people search for specific keywords. For example, if someone searches for "best custom-made metal parts," your ad could appear at the top of the Google search results.
When you have new products or want to promote specific offers, PPC is an excellent way for manufacturers. Remember, here also you need a clear PPC plan so that you can save your money and reach the right people fast.
As of October 2024, there were approximately 5.52 billion internet users globally, accounting for 67.5 percent of the world's population. Of this total, 5.22 billion people, or 63.8 percent, used social media. (source)
Many people think social media is just for sharing pictures of your lunch or pet. But the recent trend shows it’s a powerful tool for businesses as well as digital marketing. Utilizing social media sites like Facebook, Instagram, LinkedIn, and Twitter to advertise your goods, interact with consumers, and establish a strong brand identity is known as social media marketing.
See: By 2028, social media advertising spending is predicted to surpass $255 billion globally. ( source ). The huge number of users and growing business through social media shows, that you must make use of social media platforms in your manufacturing business digital marketing.
How can manufacturers use social media?
Many people think email marketing is an outdated technique for marketing. But based on research Email marketing should yield a return on investment (ROI) of about $40 for every dollar spent. ( source ) By 2027, email marketing revenue is predicted to reach $17.9 billion globally. ( source ). Email marketing involves sending email messages to a number of people through email.
After seeing this real data, how can a manufacturing business ignore email marketing? Businesses now find that email marketing is the most effective way to communicate with their clients, provide specials, and inform them about new goods and services. Not only you can reach customers, but you can also target and try to connect with possible customers.
First, see this (source):
The reality is that people trust online reviews more than advertisements. If your manufacturing products are great and your customers are happy, they will leave positive reviews. Manufacturers should encourage their customers to leave reviews on websites like Google Reviews, Trustpilot, or Industry-Specific Review Sites.
The more good reviews you have, the more likely others will trust your business. So do proper follow-up and convince your customers to drop their reviews.
According to 43% of small business owners, they intend to increase their website’s performance in 2024. On average, marketers who employ AI get a 70% increase in return on investment. (source) At the same time, sales opportunities rise by 20% with Customized Content. (source)
Content marketing means creating valuable, helpful content that attracts your audience. Blogs, videos, infographics, eBooks, and more options are available to share the best quality content that brings profitable business for you.
Manufacturers can share content to show off their product uniqueness, production process, company offers, expertise, educate customers, and attract new business. Remember here also you need a well-planned route map to reach and catch the audience.
Whatever you do in digital marketing, this stage and process is the most important one. Otherwise, your effort, energy, strategies, and money will go in vain. It’s important to track your results after applying all the above methods.
This monitoring and analysis will take you in the right and precise direction. As the manufacturing sector is wide and large, you need to check whether you are reaching the right audience through your digital marketing efforts.
Google Analytics is a free tool that helps you in that process. You can find out how many people are visiting your website, where they’re coming from, and what pages they’re looking at.
Get Help from a Top Digital Marketing Team Like Fulminous Software!
When it comes to promoting a manufacturing business online, one of the most important things you can do is get help from a professional digital marketing team, like Fulminous Software.
A good industrial digital marketing team, like Fulminous Software, knows exactly what to do to help your business succeed. They can create a strategy that works for your company, so you don’t waste time or money on things that don’t work.
Here’s how a top team can help you:
With Fulminous Software, you’ll gain a trusted partner that simplifies your digital marketing efforts and drives faster growth. Let’s make success happen—together!
From the name, Digital marketing feels like a big and confusing task, but it’s really easy and important for businesses, especially manufacturers. For those who want to grow and stand out today, this is an ideal way. Starting from a strong website, using tools like SEO (which helps people find your website), running ads (PPC), and using social media to connect with customers are all included in this process.
The key is to take small steps. You don’t have to do everything at fast and once. Because not all methods suit everyone, try different methods. Your manufacturing company can increase sales, expand its customer base, and establish a strong online reputation.
It’s all about finding the best ways to get your manufacturing business noticed and connecting with the right people. So you can connect to us to get top-class manufacturing digital marketing tips and solutions.
I am Manish Kumawat, co-founder of Fulminous Software, a top leading customized software design and development company with a global presence in the USA, Australia, UK, and Europe. Over the last 10+ years, I am designing and developing web applications, e-commerce online stores, and software solutions custom tailored according to business industries needs. Being an experienced entrepreneur and research professional my main vision is to enlighten business owners, and worldwide audiences to provide in-depth IT sector knowledge with latest IT trends to grow businesses online.
Discuss your Custom Application Requirements on info@fulminoussoftware.com or call us on + 1 803 310 5187.
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